Frequently Asked Questions (FAQ)

Custom label bottled water (also commonly called Private Label Water, Personalized Bottled Water, or White Labeled Bottled Water, etc) is a promotional and marketing / branding tool that allows your brand’s logo, identity, message, or custom design onto bottled water labels.

It combines water (refreshment, hydration) with customizable marketing capabilities – becoming a very effective way to raise your brand recognition and engagement for many uses: retail, promotional / giveaways, or fundraising.

At Glacier Beverage, creating a custom label for your bottled water is a personalized process. Start by chatting with one of our product experts, who will discuss your specific needs and goals. We don’t believe in “one-size-fits-all” solutions—everything is custom made-to-order.

Our simple process is the result of decades of serving clients.  We’ll guide you through selecting the perfect elements: from choosing the right bottle size and style, label choices, and we’ll discuss your label artwork options (we can assist you or your team, or we can handle all of the label design with your input).

And lastly, we’ll also cover all the shipping details to ensure a smooth process. With Glacier Beverage, you have a one-stop shop for all your premium custom label water needs!

By providing custom label bottled water, you ensure your brand is physically in the hands of your target audience, enhancing brand recall. It’s a unique marketing touch-point that keeps your brand front and center and remains longer in customer’s minds.

With our custom label water, company’s of any size can turn every water bottle into a modern and functional marketing platform. It’s an opportunity to build and reinforce your brand image consistently.

Whether highlighting new products, promoting upcoming ventures, inviting sign-ups to your blog or customer rewards program, the level of engagement achieved with these affordable and direct, hand-held banners (or some call them “walking billboards”) is unparalleled.

Let our expert team help you create a unique and effective marketing campaign for your new bottled water program — only with Glacier Beverage.

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Absolutely. Keep in mind, we are well known for the attention-grabbing, effectiveness of our professional label designs and concepts.

However, if you’d like to create a mock up or design your entire label, you can do so. We can even co-create a label with you.

Email your mockup or label artwork to: [email protected] and we’ll get back to you to within 24-hours to review with you.

Let’s discuss your needs to determine what options are best for you.

Custom label bottled water serves as a 3-dimensional, tangible representation of your brand, offering a refreshing reminder of the unique experience and value you provide. It’s a thoughtful and customized touch that your guests will appreciate, whether at corporate events, weddings, concerts or sporting events, tradeshows, or any type of promotional gatherings.

Absolutely! Offering custom labeled water can create a positive association with your brand, enhancing customer satisfaction and loyalty. It’s a micro-detail that gains big returns by supporting everything else you’re already doing well. It shows attention to detail and care for your guests’ comfort, contributing to a positive overall experience and impression with your brand.

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Absolutely! This is just one area where we really shine.

We offer you two distinct design services packages created to cater to our diverse clientele:

• Glacier Design—Our minimalist design approach, perfect for brands seeking a less-is-more, clean layout, and ultra simplicity.
• Custom Water Plus—A premium, all-encompassing service for those who want the most value out of their bottled water program—our boutique agency approach. From greater choices for design and packaging options to our unique micro-marketing content strategy, Custom Water Plus is your ultimate solution to gain big results.

Let’s hop on a call to discuss your needs and what options might be best. 

At Glacier Beverage, we are committed to delivering premium quality products in every aspect. From our water sources and select bottling partners to the packaging we use for our bottles and labels, rigorous quality and safety checks are conducted throughout.

You can trust that your new bottled water meets or exceeds the highest industry bottling standards. Learn More >

We have several options for label materials, including waterproof labels if needed.

Let’s discuss your needs to determine what options are best for you.

Actually, no. According to the FDA, private labeling, white label, or custom label bottled water is considered a “food product” and highly regulated by both State and Federal regulations.

“FDA has continued to update and strengthen its labeling regulations to keep pace with advances in science and technology, as well as changes in consumer preferences. ” https://www.fda.gov/files/food/published/Food-Labeling-Guide-%28PDF%29.pdf

Removal or adding to, tampering, or replacing the original manufactured label packaging is unlawful and considered “label tampering”.

Contact Glacier Beverage to discuss your needs and we’ll be happy to help you plan your bottled water project to proper, legal, and safe way. 

We’re here to assist you every step of the way! Feel free to reach out to us through our contact page or give us a call. Our dedicated team is ready to help with any additional questions or concerns you may have.